We believe in story. The unspoken words that convey deep-rooted feelings and beliefs. We believe in data. The numerical truths across cohorts and like-minds. We believe in identity.

Generational Identity

MillennialPlus advances cultural truths, cross-disciplinary thinking and storied experiences to build stronger, more profitable relationships with customers. We help companies identify how today's social customer experience and generational identity can be used to their competitive advantage.

We believe in the work.
Informed creativity and thinking.

What our clients are saying

“I had loads of research and tons of data, but found it difficult to translate into a story of what consumers really want. The team at MillennialPlus were able to filter through the information and capture new market insights through techniques that were quick and thorough. They have a deep understanding of consumer behavior and how to influence it based on generational data and insights that none of my other research and strategy sources could capture.”

- Cari Ferrara, Director Advertising Sprint

“MillennialPlus' anthropological approach to decoding consumer habits and behaviors, and their command of trends and market dynamics affecting the U.S. telecom industry was impressive. MillennialPlus’ work supplied us with a robust Millennial Value Framework and a recommended sweet spot for Verizon to target, as well as how Verizon should shift its brand voice and messaging to resonate. Barry Wade and his team are phenomenal!”

- Amy Grant, Director Brand Advertising Verizon Wireless

Case studies


Our work for The Coca-Cola Company strategically sets a new path to maximize profits while doing good. Our application of global consumer sentiment informed sustainability communications.

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Social Success

Our work for Sprint drove significant social media engagement and share of voice with a utility-based content strategy in the largest US wireless market.

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Millennials Speak

Our brand positioning strategy, brand voice and creative visuality work for Verizon demonstrates the power of rigorously wrought generational identity and cultural research.

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Our services

Brand Strategy | Consumer Research | Content Development | Customer Experience (CX) | Loyalty & Retention | Messaging | Multicultural | Social Media