A Boutique Business Consultancy

“I had loads of research
and tons of data,

but found it difficult to translate into a story of what consumers really want. The team at MillennialPlus were able to filter through the information and capture new market insights through techniques that were quick and thorough. They have a deep understanding of consumer behavior and how to influence it based on generational data and insights that none of my other research and strategy sources could capture.”

- Cari Ferrara, Director Advertising Sprint

“MillennialPlus' anthropological approach

to decoding consumer habits and behaviors, and their command of trends and market dynamics affecting the U.S. telecom industry was impressive. MillennialPlus’ work supplied us with a robust Millennial Value Framework and a recommended sweet spot for Verizon to target, as well as how Verizon should shift its brand voice and messaging to resonate. Barry Wade and his team are phenomenal! I would jump at the chance to work with them again.”

- Amy Grant, Director Brand Advertising Verizon Wireless

MillennialPlus advances cross-disciplinary thinking, business analysis, business strategy and rigorous cultural research to build stronger, more profitable relationships with customers. MillennialPlus helps companies identify how the modern customer experience and generational intelligence can be used to their competitive advantage.

Services: Business Analysis | Business Strategy | Consumer Messaging | Consumer Research | Customer Experience (CX) | Customer Loyalty & Retention | Customer Growth Assessment | Demand Creation & Monetization | Social Media Strategy | Strategic Opportunity Identification

41 E 11th Street | New York, NY 10003 | 646.751.7800